Pay by Card on delivery
With Cargus, your customers can pay how they want, so you don’t miss a sale
Pay by Card on delivery – best practice
47% of online buyers willing to abandon cart for lack of information regarding payment means.
With Cargus, your customers can pay how they want, so you don’t miss a sale
47%
47% of customers are willing to abandon their cart for not knowing if their preferred method of payment is available. *
1 in 2 customers
1 in 2 customers will be more willing to shop when the online shop offers a wide range of payment methods that meet their expectations. More than 65% of customers would still choose cash on delivery**
Great ecommerce experiences are a differentiator in today’s increasingly digital shopping environment. Ongoing interest to determine and provide preferred payment methods should be part of the consumer journey on top performing e-shops.
Optimizing your landing page, product, cart, and checkout pages is critical to help:

GREAT CHECKOUT EXPERIENCE STARTS AT THE BEGINING, NOT THE END

Informing customers upstream about the availability of these popular payment options – even as early as your homepage – may help open new opportunities for customer acquisition and retention.
The most popular position is the footer, where the information you provide will be available throughout the customer’s session on the website.
A great option is to present delivery and payment options using icons or names of courier services. Payment by card on delivery examples on top page and footer.
PLACEMENTS AMONG SERVICE GROUP LISTINGS ON PRODUCT PAGES

So you spent a great amount of time trying to optimise your product pages for SEO. Then takes one more step and reduce checkout friction by indicating the most preffered payment means.
On the listings, placing a logotype with an icon will raise the competitiveness of the product, reducing attention to price, increasing competitiveness without having to go into product details.
Depending on the ecomm platform structure you can signal the pay by card at delivery inside the group service listing or as trust badge .
OFFER A FLEXIBLE CHECKOUT EXPERIENCE

Even though most customers still use cash on delivery, you can provide best of both worlds by providing option to pay by cash or pay by card at delivery.
Display payment methods as MOST POPULAR. The sooner customers see their preferred payment method, the better. If you work with CARGUS, inform your customers that they can easily pay by card at delivery.
The cash on delivery option remains one of the cheapest forms of payment for the seller. It’s worth offering it at no extra cost associated with shipping. For many customers it will be essential and for you much cheaper to use.
Use the full version of the logo for the cash on delivery option. Users will have more trust in your shop and make their decision faster. over 65% of shoppers consider this detail as important.
Keywords and icons that quickly inform about the convenience of cash on delivery are boosters: CARGUS – pay by card on delivery
„Choose cash on delivery and pay conveniently in installments on delivery with Cargus”.
Pay by Card on delivery


